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(as of Jan 07, 2025 21:07:56 UTC – Details)
Updated edition:
The most notable change in this new edition is the addition of three new chapter including the latest Rand Fishkin leak that reveals the 14.000 ranking factors of the Google search algorithm.
The new chapters also discuss the new trends of search like ‘circle search’ and ‘video search’ and the impact of the recent Google-Reddit partnership.
There is a focus also in how gen AI could impact in search -both in content creation and user behavior-.
The main edition:
“Optimizing SEO and Paid Search Fundamentals” is a comprehensive guide that delves into the world of search engine optimization (SEO) and paid search. This book offers valuable insights and practical strategies to help businesses and marketers improve their online visibility, drive targeted traffic, and maximize their return on investment (ROI).
The book begins by providing a clear understanding of SEO fundamentals, explaining how search engines work, and the importance of optimizing websites to rank higher in search results. It covers essential aspects such as keyword research, on-page optimization, website structure, and technical SEO. Readers will learn how to develop a comprehensive SEO strategy that aligns with their business goals and effectively improves their website’s visibility and organic traffic.
Moving forward, the book dives into the realm of paid search, often referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising. It walks readers through the process of setting up paid campaigns on popular advertising platforms like Google Ads, Bing Ads, and social media platforms. Readers will gain insights into keyword selection, ad copy creation, bid management, and campaign optimization techniques.
The book emphasizes the importance of aligning SEO and paid search strategies to create a cohesive and impactful online presence. It explores how to leverage SEO data and insights to inform paid search campaigns, ensuring the targeting of relevant keywords and optimization of ad performance. By integrating these two disciplines, readers will learn how to maximize their visibility in search engine results pages (SERPs) and effectively reach their target audience.
Furthermore, the book covers the importance of analytics and tracking in measuring the success of SEO and paid search efforts. It explains how to set up and interpret data from tools like Google Analytics, Google Search Console, and ad platform analytics. Readers will discover how to extract valuable insights to optimize their strategies, make data-driven decisions, and continuously refine their campaigns for better results.
Throughout the book, the authors provide practical examples, case studies, and actionable tips, offering readers a step-by-step approach to implementing successful SEO and paid search strategies. Whether beginners or experienced marketers, readers will gain the knowledge and skills needed to develop a robust search strategy, improve their organic rankings, drive targeted traffic, and achieve their business objectives.
“Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns” is an essential resource for marketers, entrepreneurs, and anyone looking to enhance their digital marketing efforts. By mastering the principles and techniques outlined in this book, readers will be equipped with the tools to effectively navigate the complex world of SEO and paid search and achieve sustainable online success.
From the Publisher
Julian Delphiki
Julian Delphiki is a pseudonym to hide the author’s identity. As a ghostwriter, Julian has written speeches for various personalities and has contributed to official documents as well as essays and novels.
Through the pseudonym, Julian Delphiki publishes his own content and gives free rein to the different styles and themes he masters.
From business books to novels and essays, Julian Delphiki channels all the content he deems relevant and allows him to enjoy total creative freedom.
More about Julian Delphiki
Julian Delphiki, a pseudonymous professional with over 20 years of diverse experience, seamlessly navigates corporate giants and startups. As founder and principal consultant of his firm, he optimizes operations for sustainable growth. Beyond business, Julian is a dedicated coach fostering personal development and philosophical exploration. His holistic coaching philosophy, spanning leadership to purpose, catalyzes transformative journeys. Balancing professional excellence with a commitment to privacy, Julian embodies a unique blend of skills and insights, contributing to both professional and personal landscapes.
ASIN : B088XXM72S
Publisher : Independently published (May 20, 2020)
Language : English
Paperback : 136 pages
ISBN-13 : 979-8647414281
Item Weight : 6.9 ounces
Dimensions : 6 x 0.31 x 9 inches
