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(as of Aug 10, 2026 12:18:44 UTC – Details)
This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.
Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.
This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
ASIN : 1138188697
Publisher : Routledge
Publication date : December 16, 2016
Edition : 1st
Language : English
Print length : 240 pages
ISBN-10 : 9781138188693
ISBN-13 : 978-1138188693
Item Weight : 14.4 ounces
Dimensions : 6.14 x 0.55 x 9.21 inches
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